Certificate of completion
                
                
                    
                    
                        
                        
                        
                             MARIA LUCIA ATAUJE SANTIVAÑEZ
                        
                        
                        
                        
                            Completed: Friday, 31 October 2025
                        
                        
                        
                     
                 
                
                    
                    
                    
                        This certifies that  MARIA LUCIA ATAUJE SANTIVAÑEZ has successfully completed the DIGITAL MARKSTRAT business simulation.
                    
                    
                    
                 
                
                    
                        Key achievements include:
                    
                 
                
                    
                    
                    
                        
                                    - Blending digital & traditional marketing strategy towards a common goal
- Segmenting, targeting & positioning a brand portfolio
- Managing digital marketing as a profit center
- Overseeing research & development
- Implementing sales & distribution strategies
 
                 
                
                    
                    
                    
                        This simulation challenges participants’ knowledge under realistic market conditions, in a high-pressure environment.
                    
                    
                    
                 
                
                    
                    
                    
                        Congratulations on this accomplishment!
                    
                    
                    
                 
                
                    
                    
                    
                        Instructor
                        Ana Maria Cano
                     
                    
                    
                    
                        Institution
                        Pontificia Universidad Catolica del Peru